AIGA's Living Principles: A Living Reference for Responsible Design AIGA
Design Problem
AIGA’s Living Principles are a power resource for responsible design, however there is only a website and PDF with no physical component to the Living Principles. AIGA needed a tangible asset that they could give out or sell to increase awareness of the Living Principles.
Solution
Since the Living Principles are divided into four steams, it was important to carry the number four throughout the design. There are four books; the first details the actual principles, the second is a collection of articles and essays the support the Living Principles, the third book is a glossary of responsible design terms, and the fourth book is the production specs for the collection—proving that green doesn’t have to be dull. The books are Japanese stab bound and are collected in folding box that houses a removable tray that lets readers add their own content.
AIGA's Living Principles Box Set
The complete five piece set (four books and a folding box).
A Look Inside
Folding box open with the books inside.
Covers
The material has been divided into four books, each with a unique purpose and function.
Stream Overview
A spread from book one about the society stream.
Book Two: Resources
Table of contents for the largest of the four books. This book contains a collection of tools, essays and resources.
Overview
A spread showing an overview of the Living Principles.
Books Two Content
Content spread from book two, section four: Tools.