Art Basel Miami Beach 2010 Promotional Program Art Basel
Art Basel needed a driving concept and supporting promotional campaign for the 2010 Miami Beach event.
The final design direction was the idea of converging ideas; the rationale behind the concept is that there are a large variety of artists and guest all with different outlooks on life converging into a single point. This represented with a golden spiral in the form of a nautilus and sunflower. The campaign includes: a two-sided promotional poster, event fliers, and a direct mailer/program.