The new Kobo Reader in milk white

The New Kobo Reader

The revised Kobo Reader in milk white showcasing some of its new features based on consumer requests.

Borders Overview

A detailed analysis and SWOT of Borders and their Kobo.

Amazon Overview

A detailed analysis and SWOT of Amazon and their Kindle as part of a competitive analysis.

An overview and SWOT analysis of Sony and the e-Reader Daily edition as part of a competitive analysis

Sony Overview

A detailed analysis and SWOT of Sony and their e-Reader Daily edition as part of a competitive analysis.

Barnes & Noble Overview

A detailed analysis and SWOT of Barnes & Noble and their Nook as part of a competitive analysis.

A chart illustrating the likely hood for people to buy an e-reader and in what price range. There is a substantial demand for a sub $100 e-reader and those who intend to buy an e-reader within the next six months are willing to spend more money than all other interested parties

Industry Overview

A chart illustrating the likely hood for people to buy an e-reader and in what price range. There is a substantial demand for a sub $100 e-reader and those who intend to buy an e-reader within the next six months are willing to spend more money than all other interested parties.

Target Audience

Detailed insights into the new target audiences' demographic and psychographic information.

Project phases with cost estimate and timeline

Project Planning

Summary of the project phases with their estimated costs and project timeline.

An ad that is to be displayed inside of trains and busses, subtly highlighting the many different file types the new device supports

Promotional Material

An ad designed to be displayed inside of trains and busses (target audience commutes via mass transit) that subtly highlights the many different file types the new device supports.

A shadow poster. The effect is created by having a panel, with cutouts where light should shine through, between the sun and the surface. A two way film would be used for the colored portion so that there is only color visible in the shadow and not on the panel. This highlights that the Kobo is the only e-ink based e-reader with a color display

Shadow Poster

The effect is created by having a panel, with cutouts where light would shine through, between the sun and the ground. A two way film would be used for the colored portion so that there is only color visible in the shadow and not on the panel. This highlights that the Kobo is the only e-ink based e-reader with a color display.

To attract a younger, more tech savvy, audience stickers with QR codes could be spread at high traffic locations

Viral QR Codes

To attract a younger, more tech savvy, audience stickers with QR codes could be spread at high traffic locations.