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The New Kobo Reader
The revised Kobo Reader in milk white showcasing some of its new features based on consumer requests.
A detailed analysis and SWOT of Borders and their Kobo.
A detailed analysis and SWOT of Amazon and their Kindle as part of a competitive analysis.
A detailed analysis and SWOT of Sony and their e-Reader Daily edition as part of a competitive analysis.
Barnes & Noble Overview
A detailed analysis and SWOT of Barnes & Noble and their Nook as part of a competitive analysis.
A chart illustrating the likely hood for people to buy an e-reader and in what price range. There is a substantial demand for a sub $100 e-reader and those who intend to buy an e-reader within the next six months are willing to spend more money than all other interested parties.
Detailed insights into the new target audiences' demographic and psychographic information.
Summary of the project phases with their estimated costs and project timeline.
An ad designed to be displayed inside of trains and busses (target audience commutes via mass transit) that subtly highlights the many different file types the new device supports.
The effect is created by having a panel, with cutouts where light would shine through, between the sun and the ground. A two way film would be used for the colored portion so that there is only color visible in the shadow and not on the panel. This highlights that the Kobo is the only e-ink based e-reader with a color display.
Viral QR Codes
To attract a younger, more tech savvy, audience stickers with QR codes could be spread at high traffic locations.
Links & Downloads