Teen Anti-smoking Campaign American Cancer Society
Design Problem
The health risks of smoking are well known; despite this the amount of teens that take up smoking is on the rise. Through research it was determined that teens who smoke have a sense of invincibility, they are well aware of the risks but believe that they won’t be affected.
Solution
In an effort to get teens to listen we decided to go after their vanity rather than outline the health risks. We specifically targeted the fact that smoking leaves the smoker smelling disgusting. The completed design is flexible and can be used in variety of ways, such as magazine spreads, posters, billboards, and t-shirts. Accompanying the ads is a micro site that sells shirts with the four designs on them, the net proceeds from the sales of the shirts goes back to the American Cancer Society to aid in their fight against lung cancer.
Your Breath
Your breath smells like shit advertisement.
Your Hair
Your hair smells like a skunk advertisement.
Your Hair
Your clothes smell like garbage advertisement.
Your Car
Your car smells like gym socks advertisement.
Your Breath T-Shirt
Your breath smells like shit wrap-around t-shirt.
Your Hair T-Shirt
Your hair smells like a skunk wrap-around t-shirt.
Your Clothes T-Shirt
Your clothes smell like garbage wrap-around t-shirt.
Your Car T-Shirt
Your car smells like gym socks wrap-around t-shirt.
Make It Big
Ad applied to billboard.
Get It In Your Face
Ad nice and large, front and center in a busy intersection.