// END div.hamburger-brand-wrapper ?>
// END div#st-trigger-events ?>
The New Winn Dixie
The primary brandmark configuration has no tagline, which makes a powerful statement as it lets the brandmark stand on its own, and puts an emphasis on visual clarity. This leads for a general purpose mark that works well across all applications and the preferred choice for signage.
Old vs New
The old brandmark as it compares to the new brandmark. Beside them is the rationale behind the new brandmark.
This spread outlines the clearspace requirements and permitable color variations for the new brandmark.
An overview of the exterior signage. Examples include the storefront, car corral and monumental signage.
The application of the identity system across the entire stationery system.
The brandmark as it would appear on various delivery trucks.