Winn-Dixie Corporate Brand Identity System Winn-Dixie
Winn-Dixie is one of the longest standing grocery stores in the region; however in recent years it has been steadily declining, and has become irrelevant. To regain market share they are developing a new store format and needed their branding to reflect this new image.
The new brandmark puts an emphasis on the core attributes of Winn-Dixie’s new image which are everyday luxury, fresh, inviting, reliable, and value. The heart and crown symbol can be interpreted many different ways such as a strawberry, tomato, as well as other fruits and vegetables; the leaves form both a three-pointed crown and a ‘W’ for Winn-Dixie.