The Art Institute of Tampa Graphic Design Department Promo Catalog The Art Institute of Tampa
Design Problem
The graphic design department at The Art Institute of Tampa was in need of a way to promote the program at open houses. The piece needed to show what students will learn, outline all of the courses the program offers, and illustrate that that program is not just an “art camp” but rather prepares students for a professional career.
Solution
This was a team driven project, and the final outcome was a true collaboration from everyone involved, all of whom were students at The Art Institute of Tampa. The piece is a 12”x 12” case bound book that takes prospective students and parents from understanding what design is and why it is important to the realization that upon completion students are ready for professional careers.
Front Cover
Head on view of the front cover.
Cover Details
Front and back covers.
Fanned Open
Beauty shot of the book.
Title Spread
The book starts by defining graphic design with a quote from a full-time faculty member.
How is Design Relevent
To help alleviate concerns about the need for design, the book outlines the relevance of design in our society.
This is Not Art Camp
This spread drives home that The Art Institute of Tampa prepares students for the real world business of graphic design.
Year Two
Section break for year two of the course catalog.
Where is Graphic Design
A spread illustrating all the places you can find graphic design in everyday places such as a grocery store. This drives home the fact that design surounds us, it is anywhere and everywhere; and there will always be a need for it.